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DE Energy

Brand Refresh for a solar consultant

Brand Refresh for a solar consultant

Company

DE Energy

Platform

Android & iOS

Timeline

July - August 2024

Company

DE Energy

Platform

Android & iOS

Timeline

July - August 2024

Historical Context

Historical Context

Distributed Energy is a solar platform for emerging markets. They make solar affordable and accessible for businesses. 

The Business decided to move away from the name DE to distributed Energy to connect with their audience more

Distributed Energy is a solar platform for emerging markets. They make solar affordable and accessible for businesses. 

The Business decided to move away from the name DE to distributed Energy to connect with their audience more

Distributed Energy

DE

Business Goals

Business Goals

01. Enhance the brands visibility across the world

02. Attract more investors

03. Create a simple and effective brand identity

04. Stand out from competitors

Exploration

Exploration

Several options of the logo were explored with the key elements being "DE" and a Plug signifying power.

Several options of the logo were explored with the key elements being "DE" and a Plug signifying power.

Final Logo

Final Logo

A This version of the logo was finalized by the business as it is simple and has a higher recall value

A This version of the logo was finalized by the business as it is simple and has a higher recall value

Typography

Typography

Avenir was chosen as the typeface for its high readability, sleek and timeless design.

Avenir was chosen as the typeface for its high readability, sleek and timeless design.

Colour Palatte

Colour Palatte

Colour Palatte derived from "solar" (sun) and the colours on a solar panel.

Colour Palatte derived from "solar" (sun) and the colours on a solar panel.

FFFFFF

5D5C66

Text Colour

0D2B52

0D2B52

FF8A48

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Primary colours

588DC6

0D2B52

275C96

Secondary colours

Materials

Materials

Few Materials designed with the new brand guidelines

Few Materials designed with the new brand guidelines