DE Energy
Brand Refresh for a solar consultant
Brand Refresh for a solar consultant
Company
DE Energy
Platform
Android & iOS
Timeline
July - August 2024
Company
DE Energy
Platform
Android & iOS
Timeline
July - August 2024
Historical Context
Historical Context
Distributed Energy is a solar platform for emerging markets. They make solar affordable and accessible for businesses.
The Business decided to move away from the name DE to distributed Energy to connect with their audience more
Distributed Energy is a solar platform for emerging markets. They make solar affordable and accessible for businesses.
The Business decided to move away from the name DE to distributed Energy to connect with their audience more
Distributed Energy
DE
Business Goals
Business Goals
01. Enhance the brands visibility across the world
01. Enhance the brands visibility across the world
01. Enhance the brands visibility across the world
02. Attract more investors
02. Attract more investors
02. Attract more investors
03. Create a simple and effective brand identity
03. Create a simple and effective brand identity
03. Create a simple and effective brand identity
04. Stand out from competitors
04. Stand out from competitors
04. Stand out from competitors
Exploration
Exploration
Several options of the logo were explored with the key elements being "DE" and a Plug signifying power.
Several options of the logo were explored with the key elements being "DE" and a Plug signifying power.
Final Logo
Final Logo
A This version of the logo was finalized by the business as it is simple and has a higher recall value
A This version of the logo was finalized by the business as it is simple and has a higher recall value
Typography
Typography
Avenir was chosen as the typeface for its high readability, sleek and timeless design.
Avenir was chosen as the typeface for its high readability, sleek and timeless design.
Colour Palatte
Colour Palatte
Colour Palatte derived from "solar" (sun) and the colours on a solar panel.
Colour Palatte derived from "solar" (sun) and the colours on a solar panel.
FFFFFF
5D5C66
Text Colour
0D2B52
0D2B52
FF8A48
FFFFFF
Primary colours
588DC6
0D2B52
275C96
Secondary colours
Materials
Materials
Few Materials designed with the new brand guidelines
Few Materials designed with the new brand guidelines
